ensure the best possible performance for your portal
The internet has quickly become one of the main channels in the acquisition of new clients for Insurance companies. Recent market research finds that up to 4% of prospective clients abandon the account creation process due to poor performance of the portal they were at the time using. When we talk about large-scale companies, an abandonment rate of this magnitude could translate to losses in the millions.
Arturai, through Akamai’s services, can ensure the best possible performance for your portal - whatever the device used for access. The Akamai platform is capable of managing traffic peaks and optimizing the data transfer according to the device used to access it, while ensuring that the transfer take place from servers close to the end user - wherever in the globe they are. All this network and monitoring, along with Akamai’s security services, allow you to provide a better experience and improve the conversion rate, all the while reinforcing the security of your platform.
“Agents who aren’t able to access online quoting or pricing will turn to another carrier 18% of the time. Consumers seeking insurance quotes also will turn to other routes to accomplish tasks they could do online, including abandoning the quote quest and turning to another carrier’s online quoting site.”
– Forrester Consulting, “Always Open: Why The Performance of Online Insurance Matters More than Ever” October 2011