ENSURE THE BEST POSSIBLE PERFORMANCE FOR YOUR BUSINESS
The internet has quickly become one of the main channels in the acquisition of new clients for insurance companies. Recent market research finds that up to 4% of prospective clients abandon the account creation process due to the poor performance of the portal used. For large-scale companies, an abandonment rate of this magnitude could translate to millions of dollars lost.
Arturai, through Akamai’s services, can ensure the best possible performance for your portal - whatever the device used for access. The Akamai platform manages traffic peaks and optimizes the data transfer according to the access device, while ensuring that the transfer takes place from servers close to the end-user - wherever in the globe they are. All this network and monitoring, along with Akamai’s security services, allow you to provide a better experience for your customers and improve the conversion rate, while reinforcing the security of your platform.
“Agents who aren’t able to access online quoting or pricing will turn to another carrier 18% of the time. Consumers seeking insurance quotes also will turn to other routes to accomplish tasks they could do online, including abandoning the quote quest and turning to another carrier’s online quoting site.”
– Forrester Consulting, “Always Open: Why The Performance of Online Insurance Matters More than Ever” October 2011