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Media Analytics

Comprehensive analytics to measure online video quality and audience behavior

measure online video quality and audience behavior

The internet gives you a chance to measure an unprecedentes quantity of variables in what comes to the viewing of multimedia content on your platform. With the Media Analytics tools we make available to you - Quality of Service Monitor, Viewer Diagnostics, Media Analytics e Download Analytics - you can get to know the behavior of your users, formulate new strategies and make decisions with more clarity.

Akamai’s Viewer Diagnostics is a vital part of Gaiam TV’s service, giving us the ability to offer quick and accurate customer support with immediate access to important details of a subscriber’s viewing experience.

— Jason Riley, Director, Web Development, Gaiam TV

BENEFITS TO YOUR BUSINESS

  • Increase audience engagement by tracking online viewer usage, behavior, and viewing quality, while optimizing content
  • Take steps to grow your audience with cloud media strategies informed by accurate data tailored to business goals
  • Track audience experience on my device through online video analytics compatible with multiple players
  • Gain and share insight into online video distribution channel performance with analytics and reports
  • Troubleshoot playback issues down to the individual level with deep diagnostics and online video viewer history, while also comparing playback experience to others that played the same video content
  • Stay on top of application and software download duration, completion rates, and other download metrics affecting your business, helping you optimize the user experience
  • Overview
  • Modules
  • Metrics
  • Dimensions
  • Reports
  • Media Platform Support
  • More 

    Media Analytics

    Online audiences expect instant access to premium online video content and an uninterrupted viewing experience on any device, no matter where they are.

    Understanding your audience’s online viewing experience from a quality and engagement perspective helps you keep an active pulse on the health of your business. Companies that are not measuring quality viewing experiences and software downloads are likely lacking the insight needed to engage, retain and grow their audience. With so much competitive content and so many distractions online can you afford a decline in online viewership or download impacting revenue?

    What is Media Analytics

    Media Analytics helps businesses monitor and stay on top of crucial metrics that directly affect the success of their business; helping them make timely decisions to manage and optimize content, monetize it, and make sure viewers are interested engaged, and increasing in numbers. Media Analytics is a comprehensive video analytics SaaS solution that is designed to provide actionable and relevant reports relevant to the context of your business. It is fully integrated with Akamai’s media delivery solutions and many online video player providers offering high quality online video experiences.

    Modules

    Modules

    Media Analytics is made up of four modules: Quality of Service (QoS) to monitor video performance, Viewer Diagnostics for deeper analysis of individual quality viewing experiences, Audience Analytics to stay on top of trends and audience behavior as they engage with video content, and Download Analytics offering insight into the performance of online software downloads. Using these modules, businesses can set thresholds and uncover key sensitivities to focus on elements like performance quality or usage behavior affecting success of online video experience viewers now demand for both live and on-demand digital media, as well as download engagement and completion rates.

    • Quality of Service Monitor provides real-time visibility into the quality of video playback. Errors, Start Up Time, Rebuffering, Bitrates Delivered and more, captured and visible at all times, help with troubleshooting, as they report the true online video viewer experience.
    • Viewer Diagnostics tracks the video playback experience at the individual viewer level and keeps a 60-day history, enabling you to troubleshoot problems for individual online viewers. It provides details on the connection, activity, and quality of video playback for each visit and play so customer care representatives can quickly assess problems and make informed decisions.
    • Audience Analytics provides a comprehensive overview of factors influencing your business. Business Summary and Quality of Service (QoS) dashboards highlight key trends in online audience behavior and let you drill down to understand how online video content, packaging, and quality are impacting your business.
    • Download Analytics is a highly flexible, customizable solution that is designed to provide software companies with meaningful insight into the performance of online software downloads in the language and context of their business. Fully integrated with Akamai Download Delivery, Download Analytics is both easy and cost effective to adopt.
    Overview Metrics

    Metrics

    Track more than 50 default metrics across online video audience engagement (viewers, visits, play duration), quality (bitrate, dropped frames, connection speed), and viewer-level diagnostics (visit/play history, connection/quality summary) and more. You can also track other video metrics specific to your business.

    Modules Dimensions

    Dimensions

    View standard online viewing dimensions such as geography, ISP, player domain and more. Use these values to track custom information according to your own taxonomy or classification and filter/group online video metrics for additional insight

    Metrics Reports

    Reports

    Access standard dashboards including business summary, QoS overviews and more, view them via chart or tabular report, and build custom web video reports and dashboards with easy drag-and-drop functionality.
    Reports can be downloaded and shared in many formats, as well as scheduled for regular notification.

    Dimensions Media Platform Support

    Media Platform Support

    Media Analytics supports a wide range of player environments (iOS apps, HTML5, Android® and more); online media formats and platforms (Adobe® Flash, iOS, Silverlight® and more); and online video content types (live events, VOD, and 24/7 live streams).

    APIs: REST APIs are now available for all modules

    Reports
    Media Services On-Demand Electronic Software Delivery

    Last News

    2019-01-23

    Digitec Galaxus AG Improves the Security and the Performance of its Online Shops

    Digitec Galaxus AG Improves the Security and the Performance of its Online Shops

    Find out how Switzerland’s largest online retailer improved digital security and performance.

    View more
    2018-11-26

    Arturai is proud to announce its Akamai 2018 Commitment to Service Excellence Award winning.

    Arturai is proud to announce its Akamai 2018 Commitment to Service Excellence Award winning.

    This year Arturai was recognized in Barcelona by its Commitment to Service Excellence. This award acknowledges Arturai’s outstanding Customer Support and Services Management all over the years.

    View more
    2018-10-10

    Akamai Announces Platform Enhancements Designed To Bolster Security And Agility For Digital Businesses.

    Akamai Announces Platform Enhancements Designed To Bolster Security And Agility For Digital Businesses.

    Adds intelligent security automation, advanced threat protection for web apps, deeper real-time insights, and improved efficiencies to the edge.

    View more
    2018-09-20

    Akamai Identified As A Bot Management Leader By Independent Research Firm.

    Akamai Identified As A Bot Management Leader By Independent Research Firm.

    Report highlights that Akamai offers robust attack response, threat research and visibility; standout capabilities include threat analysis that can tie to financial loss.

    View more
    2018-09-19

    Akamai Credential Stuffing Report Shows Financial Services Industry Under Constant Attack From Automated Account Takeover Tools.

    Akamai Credential Stuffing Report Shows Financial Services Industry Under Constant Attack From Automated Account Takeover Tools.

    Latest State of the Internet / Security data reveals worldwide malicious login attempts are on the rise; report cites more than 8.3 billion detected by Akamai in recent two-month period alone.

    View more
    2017-09-28

    ARTURAI AT THE AKAMAI'S EDGE17

    ARTURAI AT THE AKAMAI'S EDGE17

    Connect to Tomorrow

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    2016-08-25

    Arturai at the Akamai's Edge16

    Arturai at the Akamai's Edge16

    Bringing the future into focus in San Francisco

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    2016-03-09

    State of the Internet - Security Report - Q4 2015

    State of the Internet - Security Report - Q4 2015

    The Q4 2015 report provides analysis and insight into the global cloud security threat landscape

    View more
    2015-12-09

    State of the Internet - Security Report

    State of the Internet - Security Report

    The Q3 2015 report provides analysis and insight into the global cloud security threat landscape

    View more
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