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Ensure a successful online experience
Ensure a Successful Online Experience, to Boost Ad Impressions and Conversions
"Enthusiasm for Apple's keynote at MacWorld San Francisco 2002 set a record for simultaneous video streaming. Delivering this year's most exciting tech news to such a large online audience was possible only through the combination of Quicktime and the Akamai Platform."
- Philip Schiller, Vice President of Worldwide Product Marketing, Apple
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Companies using the Web as a platform for media delivery and information recognize the Internet's potential not only as new revenue stream, but also as a cost reduction opportunity.
Whether they're designed to drive advertising impressions, ad click-through rates, or requests for paid content, Internet-based media efforts require a business platform that overcomes their unique challenges -- disparate end user geographies, large file sizes, high traffic levels, spiky or inconsistent traffic patterns, and inherent Internet weaknesses.
Arturai solutions provide a predictable, scalable, and secure platform for media and entertainment businesses, without the cost of a building out infrastructure.
Specifically, this solutions enable on demand application delivery, advanced content delivery, tools and services that make distribution and management of Internet applications and content easier and more cost-effective - providing unprecedented insight and control over global Web operations.
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For media and entertainment companies, Arturai solutions translate into increased revenue from content and advertising on Web properties and reduced costs through extranet adoption and usage.
Benefits to Media & Entertainment Businesses:
- Increases advertising impressions and conversions for paid media through improved speed and consistency
- Provides competitively advantaged media downloads and streams by leveraging a global on demand computing platform
- Enables cost-effective online business processes by providing consistently high-quality communication across the extended enterprise
- Simplifies your infrastructure by scaling on demand, using as much or as little capacity of Akamai's EdgePlatform as you require.
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Akamai enables e-business initiatives leading media providers such as MSNBC, Internet Broadcast Systems, Yahoo, The Seattle Times, Apple iTunes, Warner Music, CinemaNow, and MTV.
Akamai has delivered some of the largest Internet-based media events in history, including the January 2002 Steve Jobs' Macworld Keynote Webcast that reached 16.5 Gigabits per second of video streamed, coverage of the September 11th tragedy by major online news sites and portals, the 2000 Presidential Election coverage for CNN.com and MSNBC.com, and New Line Cinemas' The Lord of the Rings movie trailer, which prompted 6.6 million downloads in one week. |
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