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Customizing your Contents
In today's fiercely competitive e-business marketplace, the enterprises that are best capturing, retaining, and converting online customers are those that have extended a key tactic from the offline world to their e-business — targeted marketing strategies.
The companies getting the business are the ones that deliver not only relevant content and a familiar voice, but also desired products at competitive prices from the very first click.
Knowing where and how users access the Internet can provide companies with the information required to make split-second e-business decisions — and gain the competitive advantage. They can customize content to provide more relevant information or protect their goods and information from unauthorized users.
EdgeScape™ makes these applications a reality by accurately identifying a visiting user's geographic location, actual connection speed, and corporate identity in real time.
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EdgeScape™ provides enterprises with intelligence generated by the Internet's most accurate and comprehensive IP knowledge base.
Akamai's massive server deployment and relationships with networks throughout the world enable optimal collection of geography and bandwidth-sensing information.
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Benefits to Your Business:
- Improve user acquisition, retention, and conversion by personalizing content for every user
- Leverage geography-based business strategies through use of regional and connection-defined markets
- Expand global reach with minimal investment by leveraging the globally distributed Akamai EdgePlatform to refer traffic to local partners and meet local regulations
- Reduce risk of fraud and misuse by validating every end-user location and delivering only to authorized users/geographies
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