|
Dynamic Site Accelerator
In an April 2006 survey of 1,058 consumers, Jupiter Research and Ipsos-Insight found that poorly performing sites suffer damaged reputations. In the same Jupiter Research/Ipsos-Insight research, the results show that—next to price and shipping issues—poor site performance leads to dissatisfied shoppers and site abandonment. 64% of respondents said they would be less likely to return to a site that performed inadequately and 62% said they would likely not purchase again from the company online.
Accelerate Online Business by Delivering a Fast and Reliable Consumer Experience.
Web site performance impacts online business
As a global organization, you increasingly rely on your Web site as a key channel for communications and interactions with consumers.
In fact, your site not only serves as the initial point of contact between your business and consumers, it likely facilitates critical business transactions.
And to meet the growing demands of consumers, you are probably increasing the amount of interactive content on your Web site.
While dynamically generated content offers an unprecedented opportunity to engage with your consumers, rendering pages on-the-fly can lead to delays—and even failures— in delivering content.
When it comes to delivering dynamic transactions and interactive content, your Web infrastructure must provide superior performance for all consumers, regardless of their location.
Your site must also scale to handle high traffic load during peak usage periods. And it needs to be available to your customers 24x7, regardless of conditions on the Internet.
Unless you ensure optimal Web site performance, reliability, and scalability, your Web site adoption and usage will be negatively impacted, resulting in greater costs, decreased revenue, and reduced customer satisfaction.
Akamai Dynamic Site Accelerator enables you to accelerate dynamic, highly interactive Web sites securely—making the Internet a reliable and effective channel for conducting business.
 |
 |
Inside Dynamic Site Accelerator
Akamai’s content delivery technologies align each individual consumer with the optimal Akamai serv e r, depending on location and transaction type.
| | 
