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Mobile Media Delivery
"Mobile media services represent the next frontier for the media and entertainment content providers. As the Third Generation (3G) wireless networks continue to be deployed across the globe, the demand for the rich media streaming is expected to increase substantially."
Akamai's Media Delivery Platform Solution for mobile phones content delivery is already capable of reliably supporting and delivering 3GPP and Windows Media streams.
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In the picture we can see how the Akamai Platform processes the content delivery for mobile phones using the Akamai Mobile Media Delivery Process...
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Creating and Delivering Mobile Media Content
3GPP Content
3GPP is a standard, running on a broad variety of mobile devices and is well supported by wireless carrier networks.
For 3GPP delivery, content owners need to create and encode the content in the .3gp or .3g2 formats.
There are many popular encoders and tools available for authoring for the 3GP format - QuickTime Pro, Final Cut Pro, Adobe® GoLive, Avid® Xpress, and the Xenon encoder from Nextreaming.
In addition, a number of companies offer live encoders for 3GPP. These include: Live Wire LX from Popwire, and NexCaster 2 from Nextreaming.
The encoded 3GP format files are made available to the Akamai network.
The figure assumes that Akamai’s NetStorage is being used for online storage and optimal delivery.
Therefore, once these files have been uploaded to Akamai NetStorage, they are available to Akamai Media Edge servers which can pull the files for caching based upon end consumer requests.
An optimal Akamai Media Edge server streams the requested mobile media to the wireless gateway of the wireless service provider servicing the end consumer.
The wireless service provider then serves the content to the end consumer’s device.
The assumption here is that the wireless provider is operating 3G networks with all associated wireless gateways.
Microsoft Windows Media Content
Microsoft Windows Media is a proven, high quality streaming format that can also be used to deliver streaming video to devices running the Windows operating system.
Akamai’s network delivers Windows Media content in the same optimized and efficient way.
Content providers create Windows Media content for mobile devices the same way they create Windows Media content for desktop distribution, taking into consideration the size, bandwidth and delivery constraints appropriate to mobile delivery. | 
