|
Content Assembly
Deliver rich, dynamically rendered pages without sacrificing performance
Today's Web sites depend on fresh and dynamic content to drive user acquisition and retention. But site owners typically use dynamic content sparingly as it tends to slow page downloads and can even increase abandonment rates.
EdgeSuite Dynamic Content Assembly gives enterprises the best of both worlds: rich, dynamically rendered pages delivered without any performance penalty. EdgeSuite Dynamic Content Assembly allows companies to assemble and customize Web pages at an optimal location within the massive, global Akamai network. Customized content is delivered quickly and reliably to each user without forcing interaction with a centralized application server.
Because page requests are resolved at local servers, the amount of infrastructure needed to support even the largest of audiences is greatly reduced without having to overprovision for "flash crowds." Moreover, the speed and performance of the site is improved thanks to local assembly and delivery.
In addition, EdgeSuite Dynamic Content Assembly allows page assembly to be conditional based on information such as end-user cookie or IP address. Furthermore, Dynamic Content Assembly may be based on information only available through Akamai such as the end user's geographic origin or connection speed.
Offload personalization capabilities to the network edge
EdgeSuite Dynamic Content Assembly provides two main benefits. First, site performance is improved by doing what was previously impossible; that is, the caching of dynamic pages. This means fewer decisions and bytes need to be retransmitted from the origin site, thus reducing the amount of infrastructure purchased and managed.
 |
Second, EdgeSuite Dynamic Content Assembly allows for a high degree of personalization to take place without incurring a performance hit.
Today, personalization requires a centralized model of Web serving that is fraught with performance and scalability issues.
Dynamic Content Assembly offloads personalization capabilities to the network edge, allowing content to be generated with browser-based user variables (cookie, user-agent, referrer, etc.).
Thus, customers can easily and cost effectively build personalized, targeted content leveraging Akamai's massive intelligent network. |
Here are some of the ways you can target content using EdgeSuite Dynamic Content Assembly:
-
Localized content - Change language or look and feel of content to match the demographics of a geographic region.
-
Customized storefronts - Boost sales by displaying the right merchandise for a particular geography, connection speed or time of day.
-
Streamlined navigation - Don't force users to click through pages for content. Serve the right content on the first hit.
-
Targeted advertising - Adapt ads based on time of day, connection speed or geographic origin. Targeted ads net more revenue.
-
Controlled distribution - Ensure that the right digital goods are delivered to various geographies.
-
Set richness to speed - Leverage high-speed end-user connections without stalling those users who are still on dial-up.
-
Adaptive marketing - Modify integrated marketing campaigns based on the location of those that are loyal to your brand.
|
