The Rich Site Paradox for Advertisers
As the Media and Entertainment industry continues to drive online revenue through advertising and subscriptions, sites are rapidly adding dynamic, rich and interactive capabilities to grow online audiences, drive page views, and impress prospective advertisers.
But rich interactive sites and applications, while enhancing user experiences, also increases page weight and complexity. This in turn leads to sluggish site performance and slower page downloads which can diminish the number of page views and ad impressions.
Akamaiís Rich Media Accelerator addresses the challenges associated with delivery of rich interactive sites to an audience of any size, across the globe.
The solution leverages Akamaiís proprietary dynamic media protocol to accelerate the delivery of the site, including digital media and dynamic applications.
Delivering average performance improvements of up to five times that of original Web infrastructure, Akamaiís Rich Media Accelerator helps Media & Entertainment companies increase page views, ensure longer engagement times, and generate higher ad revenues.
- Improves performance and reduces page load times for dynamic, highly interactive content
- Increases number of page views and ad impressions through faster page loads
- Improves engagement and audience loyalty
- Scales on demand, globally, to meet peak seasonal and promotional requirements
- Lowers infrastructure costs and build out
Some Industries suitable for RMA: